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An E-Liquid Guide for Newbies


Most first thoughts about vaping is it’s all about the device. Which in a way is true however, e-liquids and their flavours play a bigger role in your vaping experience. If you don’t have the right e-liquid, it doesn’t really matter what device you have, you’re not going to enjoy it. You don’t need to have the knowledge to make your own e-liquid however, having a basic understanding of what e-liquid is made from and how ratios work is very important.

What’s In E-Liquid?

Two main ingredients that make up e-liquid  for vaping are PG (Propylene Glycol) and VG (Vegetable Glycerine). Both PG and VG are found in a number of consumables including food, beauty and medical products. 

Despite what some people may think, they are not oils! This misconception is mostly down to the viscosity (thickness) of the liquid making it resemble oil. Inhaling vapour produced from oil (as in essential oils used in diffuses not car oil) can be extremely harmful. It can cause lipoid pneumonia and other serious health complications so never use oil in your device! Only use e-liquid that has been made for vaping products and devices. 

The third ingredient added is flavouring and the optional fourth ingredient is nicotine. 


Vegetable Glycerine (aka Glycerol) in more detail

An odourless clear liquid that has a mild sweet taste. This natural non toxic chemical is extracted from.. vegetables! (good news for vegetarians!). VG has a thicker viscosity, and is difficult (also not recommended) to vape on its own therefore it’s mixed with PG. High VG % ratio gives you a smoother “throat hit” and thicker clouds. VG also isn’t able to carry flavour as well as what PG can. Being a thicker consistency it can also cause small coils to clog more frequently.

Propylene Glycol in more detail

Also a non-toxic organic compound which is colourless, almost odourless and has a very faint sweet taste. PG is used to give a similar throat sensation to smoking a cigarette. It is also used in a lot of food products to help carry flavour, and it does the same for e-juice. Unlike VG, you can vape PG on its own but be prepared for an extremely harsh throat hit. PG absorbs water and can produce symptoms of dehydration and dry mouth. Make sure to always keep hydrated when vaping to avoid that from happening. 


E-liquid come in a range of different ratios. The most common are 70/30 (70% VG and 30% PG) and 50/50 (50% VG and 50% PG).

70/30 is a lot thicker than 50/50 meaning it works really well for tanks such as a Sub-Ohm that use bigger coils with larger wicking material exposure. Using a thinner ratio in the same tank can lead to issues such as coil flooding and leaking.

Smaller tanks that use smaller coils are more suited to thinner ratios like 50/50. Using a thicker ratio can lead to issues such as dry hits and burning the coil out quicker. This is because the coil is working a lot harder to get the thicker e-liquid through smaller exposed wicking material.

If you are experiencing frequent leaking issues or your having change coils more frequently, it could be the incorrect ratio for your device.


Everyone is in search for their “All Day Vape”, its a journey all vapers go on and finding it is all about experimentation. Selecting a variety of flavours you already like is a great way to start. An easy first pick would be a single flavour option. Picking your favourite fruit is a good way to go as they are more predictable. A little more on the creative side are the multiple flavour blends that mimic other foods and drinks. These tend to be a little sweeter and creamier options with tones of custard, cream or yogurt. There are even lip smacking sour predominate flavours and coffee lovers aren’t forgotten about either.

Why Don’t Tobacco Flavours Taste Like a Real Cigarette?

Tobacco flavoured e-liquid is the taste of tobacco without the ash and smoke.

Flavours that e-liquid aren’t able to replicate is the taste of ash and burning something that’s dried. If you think about about it, cigarettes don’t actually taste great and there is nothing worse than waking up after a night out and your mouth tastes like an ashtray. How tobacco flavoured e-liquids get their flavour is from the flavours used with the tobacco leaves. With the many thousands of e-liquid flavours out there the one that hasn’t been able to be 100% replicated is that of a real cigarette.

Check out our e-liquid range here: Dragon, Green & Gold, T-Juice, Standard

Flavour Fatigue

A very common occurrence is loss of flavour due to flavour fatigue, also known as “Vape Mouth” or “Vape Tongue”. This normally happens when the same flavour is used over a long period of time. Taste buds can build up a tolerance to flavours so without increasing the amount of flavour in the e-liquid, the flavour decreases in your mouth. A simple trick to overcome this is by changing the flavour of your e-liquid to something very different. For example, if you have been using something fruity, try the opposite like a cream or sour. 

More information on Flavour Fatigue can be found here

The Importance of Storage

Storage is key to keeping your e-juice fresh and giving it a longer lifespan. Honestly, cant stress that enough and it isn’t as hard as you think. Simply store your bottles in a draw, cupboard or box to keep it away from sunlight (UV) and heat. On really hot days, you can even store them in the fridge (not freezer). Ensuring the cap of the bottle is on correctly and securely to prevent any air getting in and of course to prevent leaks. Also keep not just e-liquid but anything vape related out of reach of little hands and paws. 

Still Have Questions?

It can seem a little overwhelming at times because there are so many varieties of e-liquids. At the end of the day however, it’s all about experimentation. To help narrow down your search, we are here to help! Feel free to drop by the shop, call or send us a message and we can help point you in the right direction. 

Happy Vaping! 


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